How to Make a CRM Work for You

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Common CRM Implementation Failures to Avoid

The uptake of CRM software is growing at a steady rate of approximately 13% each year over the last few years according to reports from Gartner (2014; 2015). And with good reason – CRM software enables companies to grow loyal relationships with their customers by allowing a better understanding, segmentation and tiering of their customer base, improved targeting of promotions and cross selling, and the implementation of alerts that signal a customer is about to depart. CRMs are a complex software that can deliver what many refer to as a ‘360 degree view’ of their customers. Continue reading

What is cloud computing and why is it so popular?

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Cloud solutions continue to gain popularity both among consumers and businesses due to the many benefits they offer. You may have assumed it was just another passing buzzword. But with spending on cloud solutions in Australia predicted to approach $800M by 2019, it seems the cloud is here to stay, and with good reason.

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