5 ways to retain customers and increase sales using tech

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There are several reasons your existing customers are your business’ most valuable asset.

  • Increased profits from sales
  • Increased profits from reduced operating costs
  • Increased profits from referrals

Not only is it 3-5 times cheaper to keep a customer than to engage a new one, but studies show that repeat customers pay more for purchases and purchase more often. Satisfied customers also help your business to grow through referrals to friends and family. Continue reading

How to Make a CRM Work for You

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Common CRM Implementation Failures to Avoid

The uptake of CRM software is growing at a steady rate of approximately 13% each year over the last few years according to reports from Gartner (2014; 2015). And with good reason – CRM software enables companies to grow loyal relationships with their customers by allowing a better understanding, segmentation and tiering of their customer base, improved targeting of promotions and cross selling, and the implementation of alerts that signal a customer is about to depart. CRMs are a complex software that can deliver what many refer to as a ‘360 degree view’ of their customers. Continue reading

How Not to do Digital in a Business Environment

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For this month’s post we have taken a slightly different perspective. After an underwhelming firsthand experience with an insurance company that appeared to have missed the bigger picture, we decided that this edition we’d look at how not to implement digital technology. Continue reading

Easy always wins – The competitive landscape is changing

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EASE TRUMPS PRICE

Thanks to the shift in the customer experience largely influenced by the World Wide Web and the Internet Of Things, the entire competitive landscape is changing. Consumers now prefer ease over price, insurance included. Consequently, it is the companies that provide frictionless experiences that are both relevant and convenient that will always win. Continue reading

Why customers love self-service

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There would have been a time, not that long ago, where if a company told a customer “do it yourself”, that company would no longer have that customer. But slowly overtime there has been a shift in the role of the customer and their involvement in the delivery of services. We saw it with the demise of the petrol pump attendant (although the UK have revived them for a short time), the introduction of ATMs, and more recently the supermarket checkout. Most predominantly customer self-service can be found on the internet. It appears customer self-service is a lot of work voluntarily taken on by the customer. So why do customers love self-service?

Continue reading