I am a marketer working in the software industry. I have a wide range of marketing experience for both B2B and B2C markets, within a variety of industries. What I enjoy most about marketing is developing content and copy writing, creating successful strategies, and the chance to be creative on a daily basis.
CRM stands for Customer Relationship Management. Customer Relationship Management is a marketing and sales strategy devised and applied by a business with the intention of developing loyal clients, resulting in business growth. Each company’s CRM strategy is specific to the business, however they all have one thing in common: client focus. Continue reading →
The rise of insurtech startups are continuing to transform the insurance industry as we know it. From lightning speed claims to having a greater purpose, thanks to technology developments and advanced economics insurance is joining the growing industries being disrupted. While insurance does come with its challenges, a handful of insurtechs are proving to be successful. In this post we cover the insurance trends that show promise to make a big impact on the centuries old industry in 2018 and beyond.
There are several reasons your existing clients are your business’ most valuable asset.
Increased profits from sales
Increased profits from reduced operating costs
Increased profits from referrals
Not only is it 3-5 times cheaper to keep a client than to engage a new one, but studies show that repeat customers pay more for purchases and purchase more often. Satisfied clients also help your business to grow through referrals to friends and family. Continue reading →
It seems more objects than not are connected to the internet in some way or another. Whether it’s traditional technology such as computers, laptops, tablets and smartphones, or the less expected items such as household appliances, toys, cars, and drones; with an internet connection comes the opportunity to save information to what is commonly referred to as ‘the cloud’. But with so many internet-connected-things, surely the cloud is going to run out of space at some point, right? Continue reading →
The uptake of CRM software is growing at a steady rate of approximately 13% each year over the last few years according to reports from Gartner (2014; 2015). And with good reason – CRM software enables companies to grow loyal relationships with their clients by allowing a better understanding, segmentation and tiering of their client base, improved targeting of promotions and cross selling, and the implementation of alerts that signal a client is about to depart. CRMs are a complex software that can deliver what many refer to as a ‘360 degree view’ of their clients. Continue reading →
For this month’s post we have taken a slightly different perspective. After an underwhelming firsthand experience with an insurance company that appeared to have missed the bigger picture, we decided that this edition we’d look at how not to implement digital technology. Continue reading →
2017 looks set to be another big year in technology. However rather than any big new inventions taking centre stage, this year will focus on improving existing technology such as machine learning, mobility, virtual reality, IOT and automated finance. Don’t let this fool you, 2017 will most definitely be an exciting and life-changing year for technology. Some of the more farfetched tech products will be given the chance to refine their concept and become more functional, increasing their adoption in everyday use. Continue reading →
What impact will Insurtech really have on the insurance industry?
The global insurance industry is valued at $8Trillion. According to San Fran based investment bank, Financial Technology Partners, just last year insurtech companies raised a whopping $2.6 billion. The development of new technologies and the Internet of Things have changed the way people do things, creating new opportunities in an already profitable market and leading to the rise of insurtech. As it sounds, insurtech is insurance transformed by technology and has been gaining attention as a resourceful investment for some time now. Half of incumbents believe they will lose 20% of their business to insurtech start-ups. While it is true that there have recently been significant investments in insurtech, we are yet to see any substantial presence in the market. Will 2017 be the year that insurtech starts making an impact? Continue reading →
You have spent months, maybe even years, researching, determining and introducing a new technology or software into your business. New technology and tools can increase productivity, boost sales, and help you make better, faster decisions for your organisation. While you are probably aware of the many benefits bringing a new technology into the company, you may not be aware of the challenge that often lies ahead: getting your employees on board.
Thanks to the shift in the customer experience largely influenced by the World Wide Web and the Internet Of Things, the entire competitive landscape is changing. Consumers now prefer ease over price, insurance included. Consequently, it is the companies that provide frictionless experiences that are both relevant and convenient that will always win. Continue reading →